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Some biographical details have been altered to hide their identities.] Yes, she told me, the ratios are lopsided. “They wait for the next, more perfect woman,” grumbled Bowman, a veterinarian in San Diego.

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And just as I predicted, lopsided gender ratios affect conservative religious communities in much the same way they affect secular ones.

At first glance, the state of Utah—60 percent Mormon and home of the LDS church—looks like the wrong place to study what I like to call the man deficit.

The dating game is rigged, but the problem is not strategic — it’s demographic. Multiple studies show that college-educated Americans are increasingly reluctant to marry those lacking a college degree. It’s not that He’s Just Not That Into You—it’s that There Just Aren’t Enough of Him.

" data-medium-file="https://timedotcom.files.wordpress.com/2015/08/81i7k7x3-jl.jpg? quality=85&w=194" data-large-file="https://timedotcom.files.wordpress.com/2015/08/81i7k7x3-jl.jpg? quality=85&w=388" class="wp-image-4000670" src="https://timedotcom.files.wordpress.com/2015/08/81i7k7x3-jl.jpg? w=560&quality=85&w=321" alt="" width="321" height="496" Today, mainstream dating guides tell the everything-going-for-her career woman it’s her fault she’s still single—she just needs to play hard to get or follow a few simple rules to snag Mr. This bias is having a devastating impact on the dating market for college-educated women. Lopsided gender ratios don’t just make it statistically harder for college-educated women to find a match. According to sociologists, economists and psychologists who have studied sex ratios throughout history, the culture is less likely to emphasize courtship and monogamy when women are in oversupply.

“There might actually be a more promiscuous dating culture than there otherwise would be in the Mormon culture because of this gap.” Months later, still neck-deep in Mormon research, I got lucky again.

I received an email from a hedge fund manager who wanted to talk to me about a job.

On a lark, I emailed my friend Cynthia Bowman,* a devout Mormon who grew up in Salt Lake City and returns there often, and asked her whether Mormon sex ratios are as lopsided as the ARIS study claimed.

[Editor’s note: “Cynthia Bowman” is a pseudonym, as are other names denoted with an asterisk.

But lurking beneath the Census data is a demographic anomaly that makes Utah a textbook example of how shifting gender ratios alter behavior.

The LDS church actually has one of the most lopsided gender ratios of any religion in the United States.

Heterosexual men are more likely to play the field, and heterosexual women must compete for men’s attention.