A reduction in real PR however could see less pages on your site being indexed, or your site crawled less often, or less deep – many think.Think of Google Toolbar PR as ‘an indication of the PR of what your pages might have been ‘some time ago’.A PR 5 page will not necessarily outrank a PR 0 page because in the wild, other metrics matter more.
If you focus on your next QUALITY, EDITORIAL link comes from – your real PR will go up, but more importantly, so will the number of visitors you receive from Google (dependant on other factors too, mind you).
Note that if you increase your score via paid links – and Google works it out – you’ll eventually lose that benefit, and possibly be penalised in some way in terms of your rankings in organic search.
…but that is NOT the whole story, as PR does not help determine keyword relevance.
I’ve seen sites go from anywhere from ZERO to SEVEN in one update and no difference in the number of visitors the site received from natural search.
PR is ‘donated’ to other pages and is shared by the number of outgoing links on the pages.
In theory, you may get more PR benefit from a PR 3 page with only two outbound links than a Google Page Rank 5 page with hundreds of outbound links.
Here’s a few I have had experience with: Other Tools Most prediction and calculator tools are inaccurate at best, scams at worst. Getting a link from a high PR domain is cool, but only of real use in a PR donation sense if the actual page your link is on has a decent PR (ie is well cited itself) and doesn’t have a hundred other links on there (or isn’t selling links! A page’s high PR might be a good indication of the natural popularity of that page, but often, it’s the result of manipulation.
You’ll find plenty of working fake PR checkers and other tools using Google. Pages on your site which have a grey bar ** be an indication of a potential issue or indeed G might have a problem with OR it can also be a simple sign you’re not linking to pages often enough in the site structure. it might be just a glitch with the toolbar, or the actual original export.
Webmasters have been told NOT to expect another Toolbar Pagerank Update. The December 2013 update rolled out despite Matt Cutts announcing in October he would be surprised to see an update happen before 2014, because the toolbar export was ‘broken’.
It turned out that was, in fact, a ‘mistake’ to publish new PR scores to the toolbar.
Note that Google talks about the REPUTATION of a page, a lot more than it takes about PR these days. A page probably accrues real PR fast – perhaps instantly – as opposed to Toolbar PR that updates every 3 or so months.